When buying insurance these days, there are a few options. You can go to a captive agent, an agent that represents one company, or you can buy from an independent insurance agent. And there is always the option to call an 800# and get it over the phone or over the internet.
Captive agents seem to spend the most on marketing and advertising, so I think that's why most people seem to gravitate towards them. Captive agents represent one company. Most, if not all, are probably "A Rated".
Independent insurance agents probably spend the least out of everyone advertising, so that is why some people are unfamiliar with them. These agents represent many companies, usually at least five. Some companies they represent- Travelers, The Hartford, Safeco, and Progressive Drive. Not familiar with these companies? It is said that Travelers actually wrote the first auto insurance policy in 1897. You can think of an independent as an agent/broker. They're not tied to one company, so if your insurance rate goes up, they can look at other options. When it comes to commercial/business insurance independents can also quote your insurance with various carriers, which is very important because different insurance companies have different appetites for different businesses.
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1. Avoid personal liability for the cost of employee medical expenses and lost wages due to on-the-job injury or illness
2. Protect against lawsuits, with help to cover legal fees, loss of earnings and more (remember, there are expenses even if your company "wins" the case)
3. Health insurance, general liability insurance, indemnification agreements, and other perceived alternative policies are NOT the same, and will NOT cover many of the costs associated with job-related injury or illness
4. Employees and customers may prefer to work with businesses that carry WC insurance
5. WC may be required to obtain government contracts